GoodBelly launches healthy drinks

Mar 8, 2016: GoodBelly, a line of delicious probiotic drinks formulated for daily digestive health, today announced the launch of two new revitalizing product lines: GoodBelly Sparkling Drink and GoodBelly Ade. GoodBelly Sparkling Drink celebrates the joy of GoodHealth with a blend of bubbles and 20 billion probiotic cultures per bottle, in three crisp new flavors: Apple Zinger, Berry Sparkler and Lemon Ginger.

GoodBelly Ade, exclusively available at Whole Foods Markets, was designed to be a lighter, functional thirst quencher with no added sugar and 20 billion probiotic cultures per serving, available in 32 oz. cartons in flavors such as Lemon Limeade and Tropical Orangeade. Both new lines will make their debut at the GoodBelly booth at Natural Products Expo West., where attendees will have the opportunity to be among the first to try and learn more.

“Probiotics are among the hottest and fastest growing categories in natural and conventional grocery, and we’re seeing a huge increase in demand from consumers with a variety of palates – from vibrant and adventurous to subtle and light,” said GoodBelly CEO, Alan Murray. “GoodBelly Sparkling Drink is a completely new way for us to connect with consumers who love the fizzy essence of a soda or sparkling water, but want the functionality of a probiotic all-in-one, while our Ade has a lighter, easy-to-guzzle formulation that’s perfect for those who want less sweet options or anyone needing something lighter on a hot day or post workout.”

GoodBelly Sparkling Drink and GoodBelly Ade are being launched following the success of two additional grab-and-go innovations introduced in late 2015 that will also be showcased at Expo West, GoodBelly Protein Shake and GoodBelly Juice Drink. GoodBelly Protein Shake is packed with 15 grams of plant-based protein and 40 billion probiotic cultures per bottle, and available in Tropical Coconut, Green Power and Triple Berry.

The Juice Drink is an easy and yummy solution to maintaining digestive health on-the-go, and is available in convenient 15.2 oz. bottles charged with 40 billion probiotic cultures per bottle, available in the flavors you already love: Mango, Blueberry Acai and Tropical Green.

According to SPINS, GoodBelly is the #1 refrigerated and functional juice in the natural category, and one of the fastest growing juices in the conventional category. All of the brand’s probiotic drinks are non-GMO, dairy-free, soy-free, vegan and kosher, with several gluten-free options. Made with the well-researched probiotic strain,, GoodBelly supports digestive health when consumed daily.

Unlike many other live and active cultures, survives passage beyond the stomach’s acidic environment in order to support the rest of the digestive system. With 70 percent of the immune system dwelling in the digestive tract, healthy gut microflora is vital to overall health.

GoodBelly products are available nationwide in the refrigerated section of grocery, natural and specialty retailers, including Whole Foods Market, Super Target, Kroger, King Soopers, Sprouts Farmers Market, Safeway, Ralph’s, The Fresh Market, Hannaford, Vitamin Cottage, Wegmans, Meijer and more.

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