By TNT Bureau
Dec 18, 2015: As a larger part of their strategy to strengthen position in the personal care segment, Hindustan Unilever Limited (HUL) is all set to buy ayurveda hair oil brand for Rs 3300 million. For this, the company has signed an agreement with Mosons Group in order to obtain hair-care brand Indulekha.
This deal is concentrated to acquire trademarks such as Vayodha and Indulekha, design and the entire know-how along with intellectual property.
Important details of the deal
The deal amount is, nonetheless, billed upon closing of the transaction and a postponed deliberation of 10 % on the domestic revenue of the brands each year, payable annually for a five year period beginning FY18.
The attainment of lndulekha is expected to bring to HUL a quality brand with strong qualifications around ayurveda that will go together with the current portfolio of the company and reinforce the presence of HUL as far as the hair care industry is concerned.
Sanjiv Mehta CEO and managing director of HUL said,? We are excited by the strong equity that the brand enjoys among consumers and see an opportunity in leveraging its ‘naturals’ and therapeutic positioning.?
He went on to say that the HUL is all geared up to market the hair-care product across India and other selected countries as well. The global factor will be all the more exciting and promising for the overall growth of the company, he added.
Indulekha will indeed raise the overall revenue in the coming years, Mehta said. The company is hopeful to make good profits within a short period of time.
What is Indulekha?
Indulekha is hair oil that has ayurvedic properties. It is believed that the hair oil has potential to cure all modern day hair problems. According to traditional ayurveda hair care consists of 2 vital stages. These are Kesavardhanam or new hair growth stimulant and Kesapadasamanamor or hair fall reduction).
There are natural ingredients and precise herbs that are approved in ayurveda to promote new hair growth and to stop hair fall and even hair problems such as dandruff and roughness.
It is in such a scenario that Indulekha hair oil which constitutes of natural ingredients and precise herbs presents to you a complete ayurvedic solution thus, promising healthy and silky hair all the way.
This hair oil consists of 100% natural herbs that are prepared in a base of pure virgin coconut oil, thus not only providing hair management but also nutritionally rejuvenating the hair. Since it is completely based on natural herbs and extracts, Indulekha is believed to be free from all kinds of side-effects and thus, is marked suitable for all hair types.
This hair oil was launched in the year 2009 as a high quality ayurvedic hair oil. Since the start, this hair product looked extremely promising with a turnover of Rs 100 crore in the preceding financial year that ended in March. The company exercises a strong hold over southern parts of India such as Tamil Nadu, Karnataka and Kerela.