L’Oreal all set to strengthen its herbal portfolio following ?Patanjali threat?

By TNT Bureau

Feb 26, 2016: The French maker of beauty products L’Oreal is considering to strengthen its herbal portfolio following the ?Patanjali threat? that has raised eyebrows of other related competitors as well.

READ ALSO: Hindustan Unilever to buy ayurveda hair oil brand

The managing director of L’Oreal India Jean-Christophe Letellier said that the international beauty products manufacturer will soon be considering to introduce brands like Sanoflore which would be the natural substitute to traditional cosmetics in the future as far as the Indian market is concerned.

Letellier also said that the company doesn?t have ‘Champions of Nature’ in their portfolio. Therefore, natural products under the Kiehl’s range as well as Body Shop of expensive products are all placed on the naturals segment.

Letellier further said that even the usual consumer products under Garnier make use of number natural ingredients in their products.

Nevertheless, given the rising recognition of herbal products all over fast-moving consumer goods or FMCG in India, Letellier acknowledges that the nuptial between ayurveda and conventional science will definitely rise.

He informed that they have a development and research centre in Bengaluru. Here, they are working on ways and aspects to tie the knot between ayurveda and conventional science.

READ ALSO: Ramdev Baba?s Patanjali causes stir across market

Over the past 5 years, L’Oreal has spent almost 1,000 crore in areas like marketing,distributing and manufacturing in an offer to increase revenues from the Indian market.

For the record this global manufacturer of beauty products is in excess of Rs 2,100 crore which makes it a crucial market for L’Oreal within the South Asia-Pacific area.

L’Oreal is also expected to arrange its 2nd investment tranche in the near future. This will be used to improve local manufacture and distribution. Also, it is being said that it will go ahead to create new herbal segments.

A few innovations might be transported overseas as the beauty firm positions itself as a centre within the South Asia-Pacific area. Besides India, the other markets in this area are Singapore, Philippines, New Zealand, Indonesia, Australia, Myanmar, Malaysia and Cambodia.

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