Zipongo seeks to improve eating habits among employees

By TNT Bureau

Sep 20, 2017:  Majority of the companies these days are giving their employees digital tools to assist in improving their eating habits with the aim to increase overall productivity at work while decreasing sick leaves as well as healthcare costs.

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What is Zipongo?

Zipongo is a digital start-up which is available in both website as well as app. It aims to help employees in navigating the cafeteria menu of their respective companies in order to locate options that best meet their preferences as well as health goals set by them.

However, Zipongo expands its reach to home kitchen and takeout meals, providing healthy recipes along with shopping lists and sale on groceries such as fruits and vegetables. Zipongo was initiated in the year 2011 and since then it has connected with over 125 companies for to the employees to try it.

Whilst Google was the previous adopter, IBM was the one who began providing Zipongo to its employees in January in the US. As similar to some companies, IBM has been working to guide its employees to improved eating habits even making use of a traffic light system to point to which cafeteria foods can be good selections.

Zipongo has also worked with entities such as Benefitfocus, Virgin Pulse and health plans such as Independent Health and Blue Cross Blue Shield of South Carolina.

The creator of Zipongo Jason Langheier pointed out that the National Center for Health Statistics had projected that the standard cost of a nourishment counseling session was $73. So, he thought that it would be way better to have a helpful set of digital tools instead.

This private company has been successful in raising approximately $10 million in finance since its set up in the year 2011 which also includes a $5 million venture by Excel Venture Management in the end of the year 2014.

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Zipongo and its services

Zipongo charges around $50 a year per worker for a total set of its services. It offers wellness apps to both employers and employees in order to raise awareness among health supporters as to whether such tools sham problems for defending the privacy of employees.

A senior member at the Kaiser Family Foundation Karen Pollitz opined that the privacy policy of Zipongo was quite standard. However she pointed out that even though Zipongo had revealed that it may share user information with its business associates, the privacy policy did not state the names of the associates.

Langheier said that the company did not gather any biometric data through its free system. Workers of companies who pay for the scheme can load it with a variety of biometrics and bind their grocery loyalty cards to it.

He said that Zipongo did not advertise any information on its users to advertisers and that any information shared with owners for the points of examining the service was anonymized.

However, as they do with other wellness apps and programs, fitness and nourishment experts are still studying whether workers will opt for this kind of programs for a long of period of time or not and whether the tools give effectual measures for humanizing the overall health of the employees.

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